TRANSFORMATION · THE ROUTINE

From limp to full in 28 days

We followed Amira's routine for four weeks. This is exactly what she did, and which products made the difference.

WEEK 1 & 2

Rebuilding the basics

We swapped her heavy conditioner for the mild, sulphate-free Volume Shampoo and changed her blow-dry technique: drying upside down, against the direction of growth.

After two weeks Amira noticed the first difference: her hair felt lighter and held its lift longer into the afternoon.

"I thought my hair was just like that. Turns out it was my routine, not my hair."

AMIRA · AFTER 4 WEEKS
WEEK 3 & 4

Adding the booster

From week three she added the Hair Booster: a few sprays at the roots on damp hair, before blow-drying. That gave grip and texture, without a sticky feel.

The result on day 28: visibly fuller hair that holds all day, with exactly three products.

AMIRA'S ROUTINE

In four steps

01

Wash

Volume Shampoo, sulphate-free and light. No weighing down.

02

Boost

Hair Booster at the roots on damp hair.

03

Blow-dry

Upside down, against the direction of growth for lift.

04

Set

Finish on the cool setting, that way the volume lasts longer.

Ready for your own transformation?

SHOP THE ROUTINE